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About us

  • ECP was founded in 2019 by two Filipinos best friends who reside in the South Jersey/Philadelphia area. As a creative outlet, we simply started recording videos on Youtube. It soon expanded into showcasing exotic foods, traveling, and now having a fitness apparel brand we call East Coast Passion (ECP). Based on our philosophy: From all walks of life, ​ we strive to be a part of those who have a journey in reaching their goals and to ​ continue motivating and inspiring future generations to come. Part of life is to fail. In order to succeed, we must take risks and with those risks come failure. Our hopes for this company is to be successful and influential to the public and with that success we'll ​never forget where we came from. We've instilled and embraced our Filipino culture and will continue to practice, share, and educate those who are willing to listen. Aside from our beliefs, we're committed to supporting businesses and bringing awareness to adversities ​across the world. By instilling generosity and love, it may not change the world overnight but ​it can lead to a more promising tomorrow.

Our Manifesto

To live everyday to the fullest comes from within. Assess and discover yourself and embrace whatever changes lie ahead. Fear not, to take any risks, for it is all part of the process. Believe it or not, in order to achieve greatness, we must not be discouraged by rejection. 

Use it to your advantage by fueling your motivation to redirect your path in life. Incredible strength, unquestionable resilience, and most importantly, patience are qualities we may not all possess. 

Nevertheless, these qualities can transform you into what you envision yourself to be.  Stay grounded, be humble, and charitable to others. Never stop learning, growing, and sharing your individuality to the world.

Our Core Values

Lifestyle: ECP is our way of life and the way we carry ourselves with respect and honor that carries over to our families, communities, and all over the globe. 

Innovation: We don't settle for less. We challenege the status quo. We're never comfortable and we never stop creating. We're bold enough to go out of our comfort zone to keep progressing and moving forward.

Vision: In the ECP culture, be true to our passions and follow them with purpose.

Creative Team

Creative Designer Designer: Azif Musheer

WhatsApp: +1-424-600-6894

IG: DesignbyAzif

Design work credits: