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Our Story

Founded in 2019 by two Filipino best friends who grew up near South Jersey's shores, East Coast Passion, LLC (ECP) became a staple of just recording videos as a creative outlet for Youtube. It soon became an expansion into showcasing exotic foods, traveling, and now having a clothing brand. Our philosophy: To live our passions through purpose as a message to the world. In layman's terms... we only have 1 life. Live life without regrets, take a risk, and dare to fail because failure is part of success. Therefore, we try to go reconnect where it all started from, our roots in the Philippines. We not only want to showcase our products but to motivate and inspire others' passions and dreams and also to leave a legacy for future generations to come. #shway


The Founders


Harold Jutajero, Founder, CEO, CTO, and CIO             



RJ Rasgo, Founder, COO, and CCO